Instagram announced today the official ability to create "Reels" clips with a duration of up to 3 minutes, whereas the previously specified duration was only 90 seconds. Adam Mosseri, the head of the Instagram platform, stated that the decision to extend the duration came in response to feedback from content creators who considered that 90 seconds was very short and insufficient to tell their stories.
This new step aims to grant users more time to express their creativity and share it on the platform. Instagram anticipates that extending the duration will help attract more high-quality and unique content.
Adam Mosseri pointed out that starting today, users can upload "Reels" clips that last up to three minutes, giving them a broader opportunity to share their experiences and creations with the audience.
