During the session held at the OAE stand within the framework of the Forum for Economic Development in Davos, Switzerland, Mr. Sultan Ahmed Al Jaber, Minister of Industry and Advanced Technology, Executive Director and Managing Director of "Adnoc" and his companies, noted that thanks to the vision and leadership of Mudrog, the leadership and support of the company "Adnoc" and its executive committee, as well as the efforts and dedication of all its personnel, the company once again received the title of the most valuable brand of OAE. He emphasized the importance of their role in promoting growth, development, and prosperity in the country, as well as the real value and positive impact of their brand on society.
He added that with the maintained increase of its international presence, "Adnoc" continues its strong commitment to achieving sustainable growth and utilizing various available opportunities for creating additional value for OAE and its people for a better future of the coming decades.
Every year, the financial value of the brand is assessed taking into account the economic income from brand licensing in the open market. The brand's strength is evaluated based on a number of criteria and factors, including marketing and communication activities, participant rights, and business profitability. The value of the brand "Adnoc" is estimated at 574.5 billion USD, surpassing the nearest competitor "Microsoft", whose value is 461.1 billion USD.
"Adnoc" maintains its position as the most valuable brand in OAE for the second year in a row and subsequently confirms its global leadership through outstanding achievements of its subsidiaries in the Global 500 ranking in 2025, which highlights the most valuable and powerful brands in the world.
Emirates Airlines maintains its regional and global leadership in brand value in the international aviation sector in 2025, increasing the brand value by 26.5% to 8.365 billion USD (30.7 billion dirhams). "Adnoc" also increased its brand value by 25%, reaching a mark of 18.9 billion USD (69.36 billion dirhams) in 2025, which denotes a growth of over 300% since 2017 and transforms it into the second most valuable brand in the Middle East.
The strength of the brand "Adnoc" increased to 81.9 points according to the ranking from "Brand Finance". The company maintains a AAA- rating for the second year in a row. Brand Finance, a global leader in brand evaluation, confirmed that Apple remains the most valuable brand in the world by 2025.
