According to data from Brand Finance, as noted, the 500 most valuable brands in the world are projected to increase their total value by 10% compared to the previous year, from $8.6 trillion in 2024 to almost $9.5 trillion in 2025. In the list of 193 American brands, Apple leads, being the most significant contributor, accounting for more than half of the total sum. Brand Finance estimated the value of the Apple brand at $574.5 billion, which is 11% higher than in 2024. Except for 2023, when Amazon was a step ahead of Apple, the Apple brand has maintained its leadership as the most valuable brand since 2021.
Three out of the five most valuable brands in the world, according to the Global 500 2025 study by Brand Finance, belong to the technology sector. Google occupies third place with a growth in brand value by 24% to $413 billion. The value of the Microsoft brand increased by 35% to $461.1 billion. Against the backdrop of a 125% increase in the media brand value since 2020, one of the ten brands with the largest growth in value does not belong to that sector.
During the events at the UAE Pavilion within the framework of the annual Davos meeting 2025 in Switzerland, Apple was once again named the most valuable brand in the world, while ADNOC's brand grew by 26.5%, reaching $8.365 billion. Despite the variety of growth paths for technology companies, the Brand Finance study notes a stable organic linear growth of brands over the past five years. Google has strengthened its reputation in innovations, while Amazon continues to integrate artificial intelligence into its activities.
Nvidia showcased the highest organic growth of the brand (98%) and is second in growth rate of brand value in 2025. It is projected that the global economic growth in 2025 will remain at the level of 2.8%, which is slightly lower than the pre-pandemic average level of 3.2%. ADNOC continues to lead as the most valuable brand in the UAE already in its seventh consecutive year. Brands DraftKings and Fanduel from the USA successfully operate in the online gambling sector, while the Chinese brand Pinduoduo invests in an ecosystem, combining social networks with online trading.
