It is widely known that the regional market for energy drinks is becoming an object of competition between Emirates and international companies, especially regarding drinks that do not contain sugar or aspartame.
One of the representatives of the domestic industry in this market is company "X", which recently launched a new energy drink without sugar and artificial sweeteners. According to the company's representative, this product is developed for those who care about their health and prefer not to consume products with excess sugar.
International brands such as "Y" and "Z" also compete in this segment, offering their own varieties of energy drinks without added sugar. According to analysts, the demand for such drinks is growing as consumers are becoming increasingly cautious about their health, favoring products with fewer harmful additives.
The main advantage of local producers is their proximity to the consumer, which accelerates the delivery process to store shelves. Meanwhile, international brands focus on innovation and the development of new formulas to attract a larger customer base.
However, despite the tough competition, all market participants recognize that the demand for sugar-free and artificially sweetener-free drinks remains high, allowing them to successfully grow and strengthen their positions.
