The company "du" has achieved a new significant success, which adds strength to its brand. It has risen to 20th place among the strongest telecommunications brands in the world according to the "Brand Finance" index for 2024. The significant growth in the value of its brand has been noted from 2.475 billion dollars (9.83 billion dirhams) in the previous year to 3.037 billion dollars (11.14 billion dirhams) by 2025, indicating an increase of more than 1.2 billion dollars over the last four years. The company also successfully maintained its status (-AAA) and received 83.2 points in the brand strength index (BSI), reinforcing its position as the fastest-growing brand in the rating index in the Middle East.
The achieved significant progress in brand strength and value is the result of the successful "du" strategy based on combining advanced technologies with the best telecommunications services, with a focus on customer service. A key component of the company's success has been intensive investment in the development of its brand, maintaining a high level of operational activity and the rights of intellectual property, reflecting the company's strengths in reinforcing its leadership position at the forefront of the telecommunications sector in the Middle East. The company ensures the highest level of customer service, excellent coverage, and the best ratio of price and quality.
