The events related to weddings and public celebrations stimulate the growth of gold and jewelry sales in the UAE during Ramadan. According to official representatives and brand representatives, the purchase of gold and jewelry is considered a safe investment, especially in conditions of global economic changes, since this precious metal retains its value over time.
Ramadan is a period of increased demand for gold and jewelry. Rashid Al Harmoudi, the general director of one of the management companies, confirmed that sales during this month may increase by up to 300% compared to other months of the year due to increased gift-giving among family and relatives during this holy month. Additionally, discounts of up to 100% on manufactured products and discounts of up to 50% on specific goods are being offered.
