The Ministry of Human Resources and Emiratisation (MoHRE) has issued a call through Facebook for residents of the UAE to become secret buyers. In its post on Facebook, MoHRE wrote: "Become a secret buyer and contribute to improving government services by texting WhatsApp number 047771000." What does a secret buyer do? A secret buyer is a method utilized by companies to assess the quality of their services, products, or interactions with clients. The goal is for individuals, known as secret buyers, to evaluate these areas while acting as regular customers. Through this, secret buyers provide authentic feedback on service standards and client experience, helping businesses identify areas for improvement. Why is it necessary to seek secret buyers? MoHRE encourages residents to become secret buyers to help improve client satisfaction and enhance the services provided by the UAE government. Feedback from these evaluations assists the government in better understanding client needs, improving service quality, and ensuring standards compliance. Usually, a company or organization avoids hiring friends or regular clients in this role, as their familiarity with the brand may affect the results. Instead, they look for independent buyers with strong observational skills, attentiveness to details, and adaptability. So, if you want to become a secret buyer today, MoHRE provides you with this opportunity! Send them your feedback via WhatsApp (047771000).
