The world of innovations and modern technologies compels governments and organizations to reformat and improve their communication strategies. During participation in the meeting of the International Association of Government Communications Offices from the CIS countries and the cooperation of Arab countries of the Persian Gulf in the city of Al-Ula, Saudi Arabia, the Office of Information Management of the OIC discussed key methods to enhance the effectiveness of communication plans and public media projects.
Said Al-Atr, head of the Office of Information Management of the OIC, shared experiences in the preparation, launch, and implementation of media campaigns in support of national projects and initiatives. One of the successful examples of the campaign presented at the event is the OIC project's launch and implementation to study Mars - "Marsian Zone of Hope."
Within the framework of the event, multiple strategies, ideas, and initiatives in the field of government communication were discussed, contributing to achieving effective and competitive communication. The question of using comprehensive and precise analytics for understanding audience interests and creating engaging content that shapes audience preferences and impressions, as well as strengthening its positive interaction with communication channels, is also of interest.
