Experts emphasized the importance of the diversity of trade brands in products, which often become the subject of promotions, to satisfy various consumer tastes and their purchasing preferences. According to the consumer's opinion, it is necessary to increase discounts on certain products, which are usually not included in promotions, such as different types of bread, eggs, and poultry. They also emphasized the importance of the diversity of trade brands in products, which often fall into discount promotions, especially on canned goods and paper towels.
One of the consumers, Iman Azam, expressed the need for an expanded assortment of products participating in promotions, including fresh products, non-perishable products, and cleaning supplies, to consider the needs of different consumers. It is important to include the diversity of trade brands when conducting discount promotions.
Responding to the question about profits, a representative of a major retail store, Hasan Rizk, stated that some products have a very low profitability, especially basic goods, and conducting promotions on them leads to losses for retail points. Rizk also added that strong competition between stores requires constant expansion of the product assortment taking into account consumer expectations.
About the factors influencing the conduct of promotions and special offers, another representative of a major store, Makhammad Asad, stated that global and regional geopolitical factors, unstable costs for transportation, as well as supply and demand in the market affect the promotions. Competition between retail points implies constant increase in the quantity of products with discounts and concentration on popular brands and products.
The results of the research, conducted by "Emirates Today" in large retail stores, showed that in 2024 promotional offerings will fall into both essential and non-essential goods, including food products and household items. In the same year, an increase in the diversity of products was noted compared to previous years, when such products were promoted much less.
The research also indicated that some trade marks are still firmly holding on to discounted promotional offerings, although in 2024 this list had new brands added. Consumer opinions were heard, and in 2025 they expressed hope that promotional offerings would include those products that rarely participate in promotions, including fresh dairy, meat, and household appliances.
