Nestlé has announced a collaboration with Dubai AI Campus to create a state-of-the-art AI-powered tool aimed at detecting product innovation opportunities using artificial intelligence. The Memorandum of Understanding was signed at DIFC in the presence of Nestlé CEO Laurent Freixe, Executive Vice President Remy Ejel, MENA Chairman & CEO Yasser Abdul Malak, DIFC Authority CEO Arif Amiri, and DIFC Innovation Hub CEO Mohammad Alblooshi.
Yasser Abdul Malak, Nestlé Chairman & CEO for the Middle East and North Africa, expressed enthusiasm about the partnership, highlighting the potential of AI to enhance their capability in predicting consumer trends and driving future innovations. He stated, "We look forward to seeing how this AI solution will drive meaningful innovation that benefits our consumers and customers."
Mohammad Alblooshi, CEO of DIFC Innovation Hub, expressed pride in the collaboration, emphasizing Dubai AI Campus's commitment to empowering global corporations through cutting-edge infrastructure and fostering innovation. The innovative tool developed will analyze emerging trends, provide consumer insights, and enable Nestlé to make actionable decisions that unlock new business opportunities and accelerate product development to meet evolving consumer needs.
Alblooshi further added, "Dubai’s dynamic business environment, digital and technological leadership, and forward-thinking approach make it an ideal location for this initiative. Together, we aim to set new benchmarks for innovation that benefit businesses and consumers alike."
