Economy Events Local February 17, 2025

Gold Demand Rises During Valentine’s Day

Officials report an increase in gold and jewelry demand, attributed to Valentine’s promotions, despite rising prices. Gold prices reached new highs, yet consumers are actively purchasing gifts.


Gold Demand Rises During Valentine’s Day

Jewelry store managers reported that the demand for jewelry, jewelry items, and gold coins is improving due to the offers for Saint Valentine's Day. Despite the continuing increase in prices for yellow metal and the establishment of new records, positive trends are being formed.

Gold prices increased by 5.25-7.25 dirhams per gram for various carats compared to the end of the previous week. Over the past eight weeks, prices for gold continue to rise, and the overall increase in the price per gram amounted to 39.75 dirhams.

The general director of the jewelry company "Lailali Jewelers" Anurag Sinha noted that there is an observed increase in demand for jewelry and jewelry items related to the celebration of Saint Valentine's Day. Many stores are offering promotional offers and models, specifically dedicated to this event, which attracts many buyers.

Dilei Sun, the sales director at the "Daimo Jewelry Workshop," noted that Saint Valentine's Day has a positive impact on supporting the sales of jewelry and jewelry items.

Raja Bahi, the head of the store "Machu Jewelry Workshop," specified that despite the significant increase in gold prices, the market continues to show a rise in demand, supported by the holiday of Saint Valentine's Day. This holiday stimulates interest in jewelry of smaller weights, as well as gold coins that can be used as jewelry, for collections, or even for resale.