Always based on the fundamental principle in trade was the promotion of the most popular products and services, where success is determined by achieving high sales of a limited number of in-demand goods. However, technological changes and shifts in consumer behavior disrupted this scheme, opening the way for the concept of "Long Tail," which became a key factor in the evolution of economic and management models in the digital age. This term was first introduced by Chris Anderson, the founder and owner of the globally renowned TED conference, in 2004, to describe the phenomenon when products with low demand collectively outsell highly sought-after items.
"We believe that the future of trade lies not in the sale of a handful of popular items, but in the sale of multitudes of unpopular products," says Chris Anderson. He explains that the internet changed the rules of the game, allowing us to focus on previously neglected items, thereby creating this long tail of sales. This trend is an important concept that stimulates diverse economics and provides access to an unlimited number of goods that enriches the market and meets the needs of various consumer groups.
