Many consumers complain about the need to obtain a loyalty card in many stores to take advantage of the offered discounts. They note that although there is currently competition in the market of stores offering discounts, many stores complicate the receipt of discounts, requiring clients to participate in loyalty programs.
Many experts in various retail sectors note that the inclusion of a loyalty card has become a competitive standard in the market. Linking promotions with loyalty programs is determined by the marketing policies of each store.
Individual consumer stories also confirm the difficulties they face when making purchases. For example, Ibrahim Khalid complained about the unexpected absence of discounts on products when paying at a large store. He was informed that to receive the discount, it is necessary to join the loyalty program, which led him to decline many purchases.
Khalid is not the only one who encountered a similar problem. Many consumers believe that linking discounts to loyalty cards complicates the ability to take advantage of the proposed promotions. In rapidly developing market conditions, many are unable to keep track of all the proposed loyalty programs.
Many stores require participation in loyalty programs to receive discounts, making it more difficult for consumers to take advantage of the reduced prices. Some stores only offer small discounts to those who do not participate in their loyalty programs.
Experts from various retail sectors emphasize that the expansion of loyalty programs and their connection to the proposed discounts has become a standard among many stores. They call for raising consumer awareness and being attentive to the best offerings, rather than complicating the process of obtaining benefits from discounts, especially in conditions of increasing competition in the market.
