A group of young digital users from Generation Z and Millennials is driving radical changes in consumer behavior in the UAE, redefining the ways people shop, use, and interact with brands.
These young consumers, who have grown up in the digital age, prefer personalized and interactive experiences when making purchases. They actively seek information about products and services online, communicate with their friends and followers, share opinions, and discuss impressions.
Moreover, they pay significant attention to social and ecological issues, striving for sustainable and responsible purchases, having a positive impact on the environment and society.
One representative of this new generation of consumers is 25-year-old student Mohammed, who shared: "It's important to me that the companies I buy from align with my values and strive for sustainable development. I prefer to support brands that care not only about profit but also about social responsibility."
Thus, the young consumer generation in the UAE is actively influencing trends in the consumer sector, pushing companies towards more transparent and responsible practices.
