Retail experts note a clear shift in consumer behavior: it's no longer just about markdowns, but the overall shopping experience and the added services that support smarter decision-making in a highly competitive season. In response to this evolving market, Ebarza is entering the Black Friday period with a strategy that blends steep discounts with a stronger emphasis on customer-centric design services. Customers can book dedicated design sessions to help them make informed choices away from the holiday crowds—whether it's partial furnishing guidance or full interior design support. Industry specialists highlight that this shift reflects a broader trend: shoppers now rely more heavily on professional design expertise to choose pieces that truly complement their spaces. Alongside promotions of up to 80% off across a wide selection of products, the brand is expanding its offering this year by elevating its interior design support. To ensure a seamless and thoughtful shopping journey, Ebarza is also implementing an appointment-based consultation system. Ebarza reflects its unique philosophy of furniture designs that combine a sense of luxury in form, quality in materials, and innovation in design with fair and reasonable prices. Ebarza aims to create harmony in the entire space it works on, allowing the customer to enjoy the long-lasting harmony of the interior appearance. Ebarza's Black Friday offering delivers on this by combining value, design, and service into one cohesive experience. "Our preparations for Black Friday focus on delivering a complete journey that goes far beyond traditional discounts," said Maana Abu Daqqa, Founder and CEO of Ebarza. "It offers a fantastic and wide range of furniture pieces, lighting, carpets, and decorations, ensuring that they cater to various types of interior design. Every step, from selecting pieces to harmonizing colors and arranging furniture, is guided by our expert design team." Ebarza's Black Friday deals will be available across all UAE stores, on the mobile app, and online at www.ebarza.com. — end — About Ebarza: Ebarza is not just a furniture store. We live in a world where we often must choose wisely between luxury and expensive design and common furniture pieces with low prices. We've built an ecosystem that integrates product, service, and design, ensuring that every home is furnished thoughtfully and beautifully." She added: "For us, a true end-to-end experience means customers don't need to deal with multiple providers or fragmented decisions. Rather than rushing toward the biggest numbers, more consumers are prioritizing value, planning ahead, and seeking brands that offer meaningful benefits beyond simple discounts. It embraces the most famous classic-modern designs that eliminate the need for designers to search for various sources to create the desired atmosphere. As the Black Friday season kicks into high gear, shoppers across the region are preparing for the anticipated deals, though with a noticeably more mindful approach than in previous years. "Customers today want value rather than a low price. Its presence in the world of interior design dates back over 20 years. It possesses a solid collection of innovative ideas that are translated into everything it does.
