The European Commission unveiled on Wednesday a strategy to adapt consumer protection rules to the rapid development of e-commerce platforms such as Shein and Temu. This initiative aims to ensure that existing regulatory requirements keep pace with the rapidly growing digital market. The Commission emphasized the need to update regulations to protect consumer rights in the face of new business models and platforms. The new strategy will include an analysis of current legislation and the development of additional measures to ensure transparency and fairness in e-commerce.
