With the launch of the LYNX Awards for the pharmaceutical industry, a new era of recognition in the Middle East and North Africa region begins. Commercial communications in the pharmaceutical sector find a balance between heritage and innovation, adapting to changing prices and new definitions of the pharmaceutical prize. Julian Callo, the first Chairman of the Awards Board, guides the council to ensure recognition in the field of commercial communications for pharmaceutical companies in the region. Their impact and perspectives will help us maintain the standards of recognition in the region. Pharma is a constant search for innovation; innovation in packaging design, in the quality that a gem possesses, in the engineering inside a car, and in the creativity of offering a similar service. Innovative design, innovative materials. The impact of innovation transforms culture. Pharma is not just about innovation. It is based on what is not ordinary, so we will form a council of actions that carry an innovative character: innovative ideas. This year's committee presents a blend of global expertise and local opportunities, which enhances the role of the Middle East and North Africa region as a hub for global innovation. Unpredictability. This new award sets new standards for a sector that is changing at a rapid pace. Innovative design, a creative approach that transcends events. From her position, Marianna Brinelli, Global Director of the LYNX Awards, stated: "The chairmen of the Awards Board have made an invaluable contribution to innovation and strategy from different corners of the world." Regarding his appointment, Callo said: "I am determined and eager to lead this board." According to LYNX sources, the leading organization for innovation and activation in the Middle East and North Africa region, the names of the chairmen of the board who will oversee the 2026 awards have been announced, and it is expected that these leaders will gather in Dubai next March to set a new standard for recognition through the best business and activation actions in the region. These leaders, including top global business directors and innovators driving creators to build, represent the highest levels of business experience and strategy. Progressive. The committee also named prominent figures in the sector, including: Judy John, Global CEO of Communications at Edelman, who will head the second-largest team in public relations, entertainment, film, and publishing; Marco Fanturelli, Global CEO and Chief Innovation Officer at Leo, who will head the commercial communications, innovation, and strategic planning division; Yasuharu Sasaki, Global CEO of Communications at dentsu, at the helm of digital creativity, social analytics, and content production; Chris Hansen, Chief Innovation Officer at OMD USA, who will lead the LYNX Awards for Communications. From his side, Ian Firsiphis, Vice President of the LYNX Board of Directors, stated: "The chairmen of the boards must play a key role each year in raising the level of actions that are recognized by the LYNX Awards. We thank them all for their contribution to the upcoming Mars mission." Finally, Julian Callo, CEO of Communications at Paris McCann and Global CEO of Commercial Communications for L'Oréal at McCann, was appointed Chairman of the next LYNX Awards Board for Pharma for 2026, and his appointment underscores the importance of experience in forging complex connections with a global and local audience.
