Local car markets are currently offering extended promotions to celebrate the 54th National Day of the United Arab Emirates. Key offers include cash rebates, free maintenance services for up to 54,000 kilometers, and some extending up to five years. Some promotions also include additional services like window tinting, free insurance, and extended warranties, targeting various car brands from European, Asian, and American origins. Consumers told 'Emirates Today' that these offers represent a positive sign in the market, especially as they include additional benefits, stressing the importance of their expansion to increase purchasing opportunities. Specialists in the automotive sector stated that the market is witnessing, for the first time in many years, promotions of this scale, resulting from increased competition between agencies and their desire to celebrate the National Day while boosting their market shares, particularly with the entry of new brands into the local market. Unprecedented offers Consumer Hossam Abdel Aziz said the current period is distinguished by unprecedented offers from car agencies to celebrate the 54th UAE National Day, especially with the inclusion of cash rebates and extended maintenance services that were not widely available before, noting that this is a positive sign in the markets. He believed that the market should see greater expansion from other agencies to provide more options for consumers. Consumer Tamer Mohsen stated that car promotion seasons were often concentrated during Ramadan or at the beginning and end of the year, but the launch of extended promotions for National Day has created new purchasing opportunities, calling for their continued expansion. Consumer Adel Yassin agreed with him that the current offers represent a positive sign in the market, especially as they include additional benefits like cash rebates, maintenance, and extended warranties, which were not largely available before. New brands Meanwhile, the General Manager of 'Rolls-Royce Motor Cars', the Mechanical Center for the Arabian Gulf in Dubai and the Northern Emirates, Madouk Khairallah, said that the entry of new brands into the market in the past period has contributed to a significant increase in competition between agencies compared to previous years, prompting them to offer more diverse and extensive promotions on various occasions, with National Day being the top. He added that these offers provide a dual benefit, giving consumers additional advantages while at the same time boosting the sales and market shares of the agencies. Marketing policies In turn, the General Manager of the 'Porsche Cars' center in Abu Dhabi, Waseem Khalil, confirmed that the extended car promotions currently being offered by agencies are part of their studied marketing policies aimed at increasing sales in conjunction with the celebration of National Day, pointing out that the expansion of the scope of the offers and their inclusion of new privileges reflects the rise in competition in the market, especially with the entry of new Asian brands offering strong promotions. Noticeable increase However, sales consultant at one of the car agencies, Mohammed Mansour, confirmed that the current offers reflect a noticeable increase in the level of competition, as they now include benefits not common before, such as cash rebates, insurance, and extended maintenance, compared to traditional offers that focused on window tinting and free registration, noting that this development gives consumers better opportunities to buy. • Consumers confirmed that the current offers represent a positive sign in the market, especially as they include additional benefits. • Agencies are seeking to enhance their market shares with the entry of new brands into the local market.
