In a move reflecting the influence of user recipes spreading on social media, the company announced the launch of a new platform for sharing culinary ideas. The platform will allow users to post their recipes, share food photos, and connect with other cooking enthusiasts. "We see how people share their discoveries on social media, so we decided to create a space where this would happen in a more structured way," said a company representative. The new service is now available on the website and in mobile apps.
