The «Influencers Hub», the first hub for influencers in the UAE and the Middle East, has been launched under the umbrella of the «Vegeners» group and the global social media platform «X». This initiative solidifies the UAE's status as a global hub for the creative economy, content production, and digital media, and enhances its role in encouraging content creators in the region to produce global and meaningful content on the «X» platform.
The launch of the «X Content Creators Lab» is the result of a strategic partnership between the Influencers Hub and the «X» platform to produce authentic and purposeful content. It was announced during the third edition of the Billion Followers Summit, aiming to create meaningful, reliable, and high-value global content.
Alya Al Hammadi, Vice President of the Media Office of the UAE Government and Director of the Billion Followers Summit, stated that the launch of the «X Content Creators Lab» represents a strategic step that confirms the importance of the vision led by the Influencers Hub to transform the content industry in the region and elevate it to higher levels of value and professionalism.
She added that the partnership with «X» and its continuous positive results reinforce a comprehensive system aimed at raising the bar for the quality and standards of content produced in the region. «We believe that Arab talents and creators have the potential to achieve global leadership and deserve the necessary support to enable them to craft distinctive and impactful content,» she said.
Antoine Kyroni, Regional Director for «X» in the Middle East and North Africa, stated that the «X Content Creators Lab» is a pioneering initiative that emerged from the strategic partnership with the Influencers Hub to empower content creators at all levels, from emerging talents to professionals.
He added that the lab contributes to equipping participants with the necessary skills and resources to innovate authentic and impactful content that resonates with the global «X» audience.
He pointed out that the importance of this collaboration extends beyond its role in solidifying the UAE's position as a leading center for digital creativity and innovation, as it also helps to unlock the full potential of the global «X» platform, enabling content creators to expand their reach, build sustainable communities, and maximize their impact on the ground on a wide scale.
The «X Content Creators Lab» is set to boost the content creation economy scene in the region and globally by offering innovative programs and tools that help content creators deliver meaningful content in creative and innovative ways, thereby helping them maximize their presence and impact on the «X» platform and enabling them to achieve sustainable revenue.
The lab offers programs tailored for beginner content creators, enabling them to grow and expand on the «X» platform by creating engaging content that garners follower interaction. Additionally, it provides programs to equip content creators with specialized tools for generating creative ideas, analyzing follower behavior, and exploring the latest «X» products and tools.
Quotes:
Alya Al Hammadi: «The lab contributes to equipping participants with the necessary skills and resources to innovate authentic and impactful content that resonates with the global «X» audience. A strategic step that confirms the importance of the vision led by the «Influencers Hub» to transform the content industry in the region».
Antoine Kyroni:
