The global luxury watch auctions market is heading to surpass the one-billion-dollar mark by 2026. This growth is driven by increasing demand from collectors and investors for rare and historical models. Experts attribute this trend to the growing wealth of affluent buyers and their desire to invest in valuable assets. "People are increasingly seeing these watches not just as an accessory, but as an investment that only appreciates over time," noted one analyst. The main drivers of growth are auctions in Geneva, New York, and Hong Kong, where new records are regularly set for the most prestigious brands.
