Economy Events Local 2025-12-16T22:14:38+00:00

UAE Minister Announces the 'Most Wonderful Winter in the World' Campaign

UAE Minister of Economy and Tourism Abdullah bin Touq Al Marri announced the launch of the sixth edition of the 'Most Wonderful Winter in the World' campaign, reinforcing the tourism sector's role in the national economy.


UAE Minister Announces the 'Most Wonderful Winter in the World' Campaign

Abdullah bin Touq Al Marri, Minister of Economy and Tourism, announced the launch of the sixth edition of the 'Most Wonderful Winter in the World' campaign under the slogan 'Our Winter, Our Innovation', in cooperation with the Ministry and local tourism authorities across the emirates of the state. This is part of the UAE's domestic tourism strategy, launched by His Highness Sheikh Mohammed bin Rashid Al Maktum, Vice President of the State, Prime Minister and Ruler of Dubai, aimed at building an integrated and sustainable national tourism ecosystem. Abdullah bin Touq confirmed that the 'Most Wonderful Winter in the World' campaign continues to transition from one success to another with each new edition, which enhances the role of the tourism sector as a main driver of growth and sustainability for the national economy. He also explained that in this edition...