Amir Al-Murid, CEO of the local perfume manufacturing and trading company 'Aroma de la Amour', revealed that locally manufactured perfumes have secured a significant and prominent share in the UAE market recently, with many entrepreneurs entering the perfume industry in the country. Al-Murid told 'Emirates Today' on the sidelines of an event recently held by the company to unveil its latest products that the share of locally manufactured perfumes in the total perfume market has reached about 20% currently, expecting a further increase in the coming period, supported by the entry of entrepreneurs into this industry. He added: 'The main challenges facing the local perfume industry are the high level of competition, due to the increase in supplying companies,' considering that this challenge represents healthy competition and does not prevent the rise of the share of locally manufactured perfumes in the country's markets, especially with the availability of local perfumes with distinguished specifications, and considering that the increase in supply in the markets represents integration between companies that offer high-quality products. Al-Murid confirmed that the increase in tourist arrivals and population growth have supported the growth of demand in local markets since the beginning of this year. In response to a question about the factors that enhance the growth of the local perfume industry, he said: 'There are many factors and conditions that enhance the growth of the UAE's industry, the most prominent of which are the facilities provided by Dubai and the state in general to facilitate the establishment of their own projects by national entrepreneurs, including in the perfume sector, in addition to Dubai being a regional center for perfume trade with the presence of many international and regional companies in Dubai, which take it as a center to activate their business and export to most countries of the region.' Al-Murid also pointed to the ease of export and import procedures and the linkage of shipping with various world markets, which enhanced the country's and Dubai's position in the perfume trade and industry sector and provided more opportunities for the emergence of new companies working in the country's markets, either in trading or manufacturing perfumes. Al-Murid confirmed that 'the UAE perfume industry is distinguished by high quality compared to many imported products from different countries,' advising entrepreneurs to ensure, upon entering this field, to prioritize maintaining the quality of manufacturing, work on development, and keep up with the latest global updates, while knowing all aspects related to the perfume manufacturing and trade, to reach their projects to a stage of expansion and produce local perfumes with high and distinguished quality. Al-Murid mentioned that the company currently has 21 perfume retail outlets and will start expanding in the Omani market through five branches within two months, also revealing a plan to open the first perfume retail outlet outside the Gulf countries in Azerbaijan within a month. He confirmed that the company has future work plans through branches that will cover the Gulf countries completely in the coming years. Al-Murid said that the company recently launched a perfume classified as part of the special releases 'Private Collection', noting that the new perfume 'Wano' comes with an Emirati touch that suits Emirati tastes, and designed by French perfumer Natalie Larson, who took a year to design it. He explained that the perfume is inspired by a legendary Japanese city and is based on the scent of Japanese 'Sakura' flower, with scents of fruits such as apple and peach, with caramel and agarwood musk, which gave it additional distinctive touches in terms of scent. He said that the perfume launched in retail markets is the second in the company's special releases collection and the 20th in the company's list of perfumes designed globally.
Amir Al-Murid: 'The UAE perfume industry is distinguished by high quality compared to many imported products from different countries.'
