Economy Events Local 2025-12-20T22:12:29+00:00

Value of Gifts Becomes Top Priority in UAE Holiday Season

Mastercard report reveals 80% of UAE shoppers prioritize gift value. Consumers actively use multi-channel sales and AI for holiday shopping in 2025.


Value of Gifts Becomes Top Priority in UAE Holiday Season

A report, based on a survey conducted in cooperation with 'Harris Poll' and involving more than 4,000 participants in four major markets, including over 1,000 in the UAE, offers a unique insight into shopping behaviors during the 2025 holiday season. The report revealed that 80% of shoppers in the UAE prioritize value in the gifts they purchase above all else. The 'Mastercard' report, titled 'Consumer Behavior Outlook 2025', shows that value for money tops the list of priorities for shoppers in the United Arab Emirates during the holiday season. The majority of them make purchases across multiple channels and are increasingly turning to artificial intelligence to facilitate this process.