Dubai, UAE – December 22, 2025 – HONOR, a global AI device ecosystem company, today announced the official opening of its flagship HONOR Experience Store (HES) at Dubai Mall, marking a major milestone in the brand’s retail and experiential strategy in the UAE.
Strategically located in one of the world’s most iconic retail destinations, the new HONOR Experience Store has been designed as an immersive AI Smart Living hub, bringing together retail, innovation, and experiential discovery under one roof. The space features dedicated immersive zones showcasing HONOR’s full ecosystem, including smartphones, tablets, laptops, wearables, and connected AI-powered lifestyle solutions.
Designed to encourage hands-on exploration, the store goes beyond conventional product displays, offering interactive installations and smart-living demonstrations that illustrate HONOR’s vision for AI-enabled everyday living. The grand opening coincides with the HONOR Magic8 Pro pre-order pickup day, creating a defining moment that unites flagship retail growth, product momentum, and direct consumer engagement at a single destination.
Debo Zhang, General Manager HONOR GCC, said: “The official opening of our flagship HONOR Experience Store at Dubai Mall marks a significant milestone for HONOR in the UAE and reflects our long-term commitment to building immersive, consumer-centric experiences as we continue to strengthen our position as a reliable and trusted brand in the market. The pre-order phase recorded strong performance compared to the previous generation, reflecting growing consumer trust and confidence in HONOR’s premium innovation.”
The HONOR Magic8 Pro pre-order phase recorded strong performance across the UAE, reflecting a notable 58% increase compared to the previous generation, further underscoring the positive consumer response to HONOR’s latest flagship offering. Positioned as one of HONOR’s most advanced flagship devices to date, the HONOR Magic8 Pro continues to attract strong interest for its breakthrough imaging system and intelligent AI-driven experiences, reinforcing HONOR’s leadership across both hardware and software innovation.
Opening Day Benefits and In-Store Experiences To mark the opening of its flagship Experience Store, HONOR will introduce a curated set of opening-day customer experiences designed to complement the immersive retail environment. HONOR Magic8 Pro customers collecting their devices, across both e-commerce and in-store pre-orders, will receive a one-year extended warranty and the opportunity to participate in a lucky draw via scratch card, with prizes including an HONOR Magic8 Pro.
Additionally, visitors can enjoy select storewide experiences, during the opening period, including Scratch & Win opportunities on qualifying purchases of AED 1,999 and above, as well as discounts of up to 50% on selected products. This festive season, customers can enjoy a wide range of specially curated Christmas bundle offers, including different Christmas New Year Gift Boxes, and can even customize a Bundle with special IoT savings.
ABOUT HONOR HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. The company endeavors to open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners.
