"Influencers Hub", the first hub for influencers in the United Arab Emirates and the Middle East, under the umbrella of "Vegeners" group, and the global social media platform X, have announced the launch of the world's first "Original Works on X Platform" contest. This was announced during the "Billion Followers Summit", which kicked off today in Dubai under the slogan "Meaningful Content", with the participation of over 15,000 content creators, influencers, and more than 500 speakers with a combined following of 3.5 billion. The launch of the contest is part of a strategic partnership between "Influencers Hub" and X, announced during the third edition of the "Billion Followers Summit" that concluded its activities in Dubai last January. The contest aims to produce exclusive, original, and high-value content for X globally. Participants must submit a creative and original idea for a 7 to 20-minute video in one of five categories: Sports, Tourism & Culture, Gaming & Technology, Lifestyle, and Humanitarian Work. Participants must adhere to the standards of "Influencers Hub" and X. The "Original Works on X Platform" contest targets discovering and supporting promising content creators. The total prize value is $500,000, provided by "Influencers Hub". Five winners will be supported with production supplies, studios, and advanced tools for video development, valued up to $100,000 each. Three top winners will be announced next June. A specialized committee, comprising technical experts and creative content makers, will sort and evaluate the entries based on multiple criteria, including creativity, originality, storytelling, idea suitability for the chosen category, feasibility, interaction potential, and audience reach. Entries must be the original ideas of the participants. Any content generated by AI without disclosure will be disqualified. Participants can submit more than one idea in different categories. By launching this contest here in the UAE, a global center for creativity and a vital meeting point of cultures, we celebrate the infinite potential that storytelling in all its forms offers, and provide content creators from around the world with an unparalleled environment to share their stories with the global X audience. The contest is designed to attract talented content creators from all over the world. Applications are submitted through the official form on the "Influencers Hub" website. Applications are being accepted starting today, coinciding with the launch of the Billion Followers Summit, and the deadline for submissions is February 15. A list of 5 winners will be announced in March, coinciding with the holy month of Ramadan. Contestants will be given a two-month period, extending through April and May, to edit and prepare the videos for the final presentation. On this occasion, Her Excellency Alya Al Hammadi, Vice President of the Media Office of the UAE Government and Director General of the Billion Followers Summit, confirmed that Arab and global talents are capable of producing purposeful content that resonates with millions of hearts, enhances human values, and contributes to building bridges between peoples and cultures. She stated that the world's first "Original Works on X Platform" contest marks a new step in empowering content creators globally and reinforces the UAE's position as a center for the creative economy and a global platform for attracting creators. She added: "Through our strategic partnership with X, we aim to offer advanced development programs that enable content creators to hone their talents and transform their creative output into innovative projects capable of competing globally, contributing to building a sustainable professional future and creating a comprehensive creative economy that ensures the sustainability of purposeful content." In turn, Mitchell Smith, Head of Original Content at X, said: "Our collaboration with Influencers Hub to launch a content creator contest represents a new and significant achievement in the context of fulfilling our mission to empower content creators worldwide."
