Dubai has solidified its position as one of the world's most sought-after destinations for international business events in 2025, securing the opportunity to host 504 global business events across key economic sectors and professional fields over the coming four years. Driven by Dubai Business Events (DBE), these events are expected to attract an estimated 272,262 delegates to Dubai by 2029, representing a 29% increase from 2024. Beyond delegate numbers, these events will bring global expertise, talent, and investment opportunities to the city, reinforcing Dubai's role as a platform for knowledge exchange, innovation, and cross-sector collaboration. In addition to future pipelines, Dubai hosted 481 DBE-supported business events in 2025, up from 429 in 2024, marking a 9% year-on-year increase. Partnerships with leading global industry bodies such as BestCities Global Alliance, IAPCO, ASAE, and ICCA further supported the international connectivity of Dubai's business events ecosystem and bid success. "Guided by the vision of our leadership, business events continue to play a pivotal role in supporting Dubai's economic growth, knowledge economy, and global positioning," said Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment. "These efforts ensured Dubai remained top-of-mind for international event organizers across association, corporate, and incentive segments." This performance underscores the growing contribution of business events to the Dubai Economic Agenda, D33, supporting the city's goal to consolidate its position as a leading global city for business and leisure.
