Notion, a platform used by over 100 million users worldwide, has officially launched in Arabic. This move reflects the company's strategic expansion into the Middle East and caters to the growing demand from its Arabic-speaking user community. The launch was accompanied by a bold creative campaign that highlighted the status of the Arabic language by drawing upon classical Arabic literature as an unconventional medium for conveying its message. The company stated that Arabic language support is now available within the core Notion experience across desktop and mobile apps, as well as on the homepage and key sections of the website. This enables teams, founders, and content creators to work more effectively. This launch marks the company's first major investment in developing products specifically for the region, focusing on providing an AI-powered, connected workspace. This innovation is a response to the growing spread of 'Arabizi,' a hybrid method of writing Arabic using English letters and numbers, which has sparked increasing concerns about the decline in Arabic language use. In collaboration with Saatchi & Saatchi, the global technology group e& unveiled Arab-easy by e&, the region's first-of-its-kind keyboard application designed specifically to support and preserve the Arabic language amidst the rapid digital transformation of communication.
