«Inception», a company within the «G 42» group specializing in the development of enterprise AI-powered solutions, has announced a strategic partnership with «Visa» for digital payments. The collaboration aims to expand a new e-commerce model known as «agent commerce» in the Middle East, Africa, and Central and Eastern Europe markets. The partnership focuses on enabling AI agents to perform the entire purchasing journey on behalf of users, starting from searching for and comparing products, to selecting the appropriate payment method and securely and seamlessly completing the transaction. This move comes amid the growing role of AI agents in changing shopping and payment patterns.
