This initiative comes to address the challenges faced by small and micro-enterprises, such as the high cost of hiring accountants and the complexity of available accounting software. The Emirates Association for Entrepreneurship has signed a memorandum of strategic understanding with 'The Counter' Technologies, registered in the Dubai International Financial Centre. This partnership aims to provide the Association's members with professional accounting and tax solutions at competitive prices, which will help overcome the obstacles of high costs associated with financial services. Under this cooperation, the company, through its operational arm 'The Counter for Bookkeeping and Consulting Services', will offer exclusive discounts, whereby members of the Association will receive
