In the early 2010s, the global memory chip industry was seen as one of the least attractive sectors — a monotonous, low-margin sector constantly exposed to price crashes. Some companies in the sector could only survive through restructuring, debt rescheduling, or government support, earning them the label of 'zombie companies' — still alive but barely thriving. Just a decade later, one of those companies transformed into a key player driving the AI boom and an indispensable partner to NVIDIA, the world's AI chip giant. This transformation illustrates how quickly technological shifts can reshape an industry.
