The United Arab Emirates has launched a new platform to support its creative talents. The ETA platform, officially launched in Dubai, introduces an innovative model designed to support Emirati talents and creative ideas, transforming them into marketable intellectual_property on a global scale. The platform aims to establish a comprehensive business structure for Emirati talents, enabling creators to focus on their artistic production, while the platform handles the launch of intellectual_property, international licensing, partnership building, marketing, and brand management. The platform was founded by two Emirati entrepreneurs, Hamda Al-Qaisi and Maha Al-Mazina, who bring extensive experience in strategic marketing and national initiative management. Hamda Al-Qaisi, co-founder and CEO of the platform, stated: «The UAE is rich with talents, stories, and original ideas that stem from the culture and values of our society, and they deserve a stronger presence on the global stage». Maha Al-Mazina, co-founder and COO, added: «We believe that Emirati talents possess the necessary qualities to compete globally».
