As Malek Al Malek, General Director of Dubai Holding Asset Management, a company long focused on supporting high-quality living in Dubai, states, it stands at the crossroads of significant transformations as the region develops to satisfy the needs of its growing population and create a sustainable, dynamic future. The reformulation of the branding strategy for the residential leasing portfolio is a significant milestone in the history of our group, which constructs various communities and strives to leverage emerging opportunities in the Dubai real estate market. The new identity strengthens Dubai Holding's position in the competitive residential leasing sector, solidifying its place among the largest residential leasing portfolios in Dubai.
This step confirms the group's readiness to enhance the quality of life for Dubai's residents and further support the emirate's development. Uniting under the Dubai Residential brand, the portfolio comprises 40,000 residential units, accommodating more than 150,000 residents. Recent steps to expand the portfolio in 2024 with the inclusion of Nakheel and Meydan have allowed the new Dubai Residential brand to become one of the largest residential leasing portfolios in Dubai with a total geographic coverage and diverse communities.
Among the Dubai Residential properties are now listed City Walk Residences, Bluewaters Residences, Remraam, Shorooq, Ghoroob, Badrah, and many others. This decisive stage in the group's history coincides with the ongoing position of the Dubai real estate market, which remains in demand, starting from 2025. This transition to a new brand reflects the company's innovation heritage, aimed at enhancing its competitive position in the Dubai residential leasing sector.
"The growth of Dubai's economy and local development serve as testimonies of our leaders' visionary approach, whose potential is recognized by both local residents and tourists," notes Malek Al Malek. The announcement of the rebranding follows the integration of Nakheel and Meydan into Dubai Holding, which led to the substantial expansion of the Dubai Residential portfolio. The new identity has become a key moment for the company in shaping the leasing market of the emirate over the course of more than two decades.
From first-class waterfronts to family-oriented neighborhoods, the rebranding strengthens the company's heritage in creating future-oriented communities with strategic growth planned for the future. According to reports developed by the industry, the Emirates residential real estate continues to improve, and Savills reports that Dubai continues to remain a global leader in the premium-class rental market, supported by a business-friendly policy, accessible visa programs, and geopolitical stability.
