Salik Company PJSC, the toll gate operator of the Emirate of Dubai, is focusing on leveraging its unique technology and data capabilities to enhance the travel experience of road users in the UAE. As part of its strategy to become a global leader in sustainable mobility solutions, Salik has partnered with Liva, a leading multi-line insurer in the GCC, to streamline the motor insurance renewal process for customers in Dubai.
Ibrahim Haddad, Chief Executive Officer of Salik Company PJSC, expressed his excitement about the partnership, highlighting the goal of providing a seamless and convenient insurance renewal process for customers. Through this collaboration, customers will receive notifications with a link to a Liva managed portal, where they can renew their motor insurance policy in a few simple steps.
Martin Ruegg, Group CEO of Liva Group, noted the significance of the partnership in offering tailored insurance solutions to Salik customers through a dedicated digital platform. While tolling remains Salik's core business, the collaboration with Liva demonstrates their capacity to deliver a wide range of mobility-related technology solutions and explore opportunities for further growth.
The partnership aims to enhance Salik's business expansion in the market by offering value-added services to customers, thus driving revenue growth and setting new standards for digital insurance services. By combining Salik's advanced technology with Liva's insurance solutions, the objective is to ensure timely and convenient vehicle insurance renewal for drivers across the UAE.
Through this initiative, drivers in the UAE will have access to top-notch motor insurance solutions and a hassle-free claims experience. Salik will utilize its database to send timely reminders to customers, prevent insurance coverage lapses, and facilitate the timely renewal of vehicle registrations, ultimately enhancing customer happiness and delivering exceptional services.
