Nehal Nabil, the mother of Shaghafah in media, despite her studies in engineering, pursued her mother's desire, except her passion for media led her to collaborate with international commercial brands. Nehal discovered the integration opportunities between her engineering experience and her love for content creation. In a discussion about her professional journey, Nehal emphasized that the success of commercial brands relies on a deep understanding of consumer behavior.
Nehal pointed out the importance of understanding the local market, stating that local commercial brands are the most understood by her. During a panel discussion titled "What Lies Beyond Influence: Building a Commercial Empire," the conversation revolved around its impact on Bin Shakir.
Nehal Nabil explained how she managed to complete the branding of her commercial mark in Dubai during the lockdown due to the COVID-19 pandemic. She directed attention to the Emirates after the crisis ended and found an ideal environment for the growth of her project.
Nehal Nabil's identity reflects Arab heritage. Regarding the impact of social media, she affirmed that social platforms helped her build a strong relationship with her audience and develop products that cater to their needs.
In the context of the "Sharqah Entrepreneurship Festival 2025," Nehal Nabil discussed the challenges she faced in her entrepreneurial journey, including financial difficulties and the COVID-19 pandemic. Additionally, the importance of conscious leadership and its role in achieving personal and professional success as well as fostering happiness and wellness was highlighted.
