In the new entertainment center "House of Hype", doors will open tomorrow for visitors in the Chinese quarter of Dubai Mall. This place combines games, interactive events, culinary and trendy experiences, and much more. According to the organizers, "House of Hype" represents an opportunity to dive into a world where reality transforms into fantasy, where the boundaries between creativity and entertainment blur; it is not just a new place for leisure, but a complex concept, reinterpreting entertainment in an innovative style.
The venue offers over 100 attractions, created specifically for fashion enthusiasts, unique tastes, families, creative personalities, and video game lovers. Here you can find 18 captivating worlds, more than 59 diverse events, and also 55 spaces for content creation, including captivating presentations and 14 trading zones.
"House of Hype" is distinguished by captivating experiences from enormous 360-degree projections to rooms adorned with mirrors, reflecting endless images, creating a sense of unlimited visual depth. The venue includes hidden transitions leading to interactive spaces, where colors and shapes constantly change in harmony, reminiscent of sparkling stars.
You can also see "The Box" with its original design, where a mechanical luster dances to the rhythm of music, and cosmic gardens, combining colors and future designs in an innovative interactive environment. "House of Hype" is designed with consideration of creative needs and will become an ideal place for content maintenance and creation.
The venue is structured to provide a unique experience for every visitor, offering diverse areas for creativity, allowing each guest to highlight their style on social media. One of the unique experiences in "House of Hype" involves creating a custom design of sports shoes with the help of your voice, which transforms into creative digital works, whether it’s a shoelace, paint, or even secret communication. The sound selections transform into a digital design of a sports button, accompanied by individual music. Visitors can also enjoy a full interactive experience, becoming the star of their musical video in the company of virtual artists, replicating their movements with utmost precision.
