As part of the National Month celebrations marking the 54th Eid Al Etihad, Brand Dubai, the creative arm of the Government of Dubai Media Office, organised the Al Etihad Parade in collaboration with the Dubai Events Security Committee. This event was a vibrant display of national pride and community spirit.
Featuring more than 500 cars, the parade transformed Jumeirah Road into a moving tribute to the UAE's 54-year journey of unity, determination, and ambition. Held under the umbrella of the National Month campaign, the parade began at Union House, the historic site where the Founding Fathers signed the declaration of the Union in 1971 and raised the UAE flag for the first time. It concluded at Burj Al Arab, symbolising the achievements and modern transformation that define the country today.
More than 1,000 UAE flags were distributed to participants by volunteers in cooperation with Dubai's Community Development Authority (CDA).
Shaima Al Suwaidi, Director of Brand Dubai, extended her gratitude to all partners who supported the parade, including the Dubai Events Security Committee and the CDA.
"We sincerely thank our partners whose collaboration ensured the success of the Al Etihad Parade," she said. "We are especially grateful to the participating car owners, whose enthusiasm and cooperation helped present a community event that truly reflects Dubai's distinctive character."
Major General Saif Muhair Al Mazroui, Assistant Commandant for Operations Affairs and Chairperson of the Dubai Events Security Committee (ESC), said: "The strong cooperation between the Committee and Brand Dubai reflects the integrated way Dubai works to organise major events."
Reem Obaid Al Awabed, Director of Social Programmes, Community Development Authority, said: "We extend our appreciation to the volunteers whose efforts played a key role in the success of the Al Etihad Parade. Engaging volunteers in such occasions deepens community awareness and strengthens social cohesion. Volunteerism is a cornerstone of building a supportive, connected, and sustainable community."
"We extend our gratitude to all participants, both citizens and residents, who joined the parade for their cooperation and spirit of responsibility," she added. "Their dedication and genuine sense of loyalty and belonging added great value to this national event."
"Their commitment to the guidelines ensured a smooth, safe, and enjoyable experience for everyone, and contributed to presenting the parade in a way that reflects Dubai's values and the high standards."
