Dubai, UAE – December 16, 2025 – HONOR, a global AI device ecosystem company, today announced the launch of “CHASE YOUR LIGHT”, a flagship regional photography activation celebrating night storytelling and championing the next generation of creators across the Middle East. Through meaningful collaborations, community activities, and industry-leading imaging innovation, HONOR aims to redefine how the region captures life at night.
“CHASE YOUR LIGHT” positions HONOR at the forefront of visual innovation, turning the night into a canvas for depth, imagination, discovery, and expression. Designed to reimagine how early professionals and creators capture identity, emotion, and fast-paced urban life after dark, the campaign empowers the youth and creatively driven individuals to see their world differently, reinforcing HONOR’s leadership in imaging, AI innovation, and youth-led creative culture.
At its core, the campaign strengthens HONOR’s identity as an AI-driven device ecosystem brand supporting creativity, culture, and youth across the region. Responding to the insight that 41% of smartphone users in the Middle East want better low-light photography, the initiative transforms the night from a technical limitation into a creative frontier.
Their unedited images, captured exclusively with the HONOR Magic8 Pro, form the visual core of “CHASE YOUR LIGHT”, revealing the depth, geometry, emotion, and cultural texture of nights in the region. These works demonstrate the HONOR Magic8 Pro’s ability to preserve mood and clarity while enhancing the authenticity of night visuals, elevating the region’s storytelling through authentic artistry.
Powering the campaign is the HONOR Magic8 Pro, a flagship engineered for creators with its uncompromising performance after dark. Its next-generation AiMAGE Ultra Night Engine intelligently restores shadow detail, depth, and structure while reducing noise to deliver true-to-life night scenes without overprocessing. Activated instantly through the dedicated Instant AI Button, it gives creators rapid access to a full professional-grade imaging suite, setting a new benchmark for cinematic night photography in the region.
As part of the activation, HONOR will launch a series of immersive on-ground experiences across the UAE, Saudi Arabia, Kuwait, and Iraq. With cities alive well into the night, the campaign mirrors the cultural heartbeat of the region. It pushes young creators to uncover the hidden beauty of their cities, fuels their desire to stand out through bold visual storytelling, builds a sense of belonging within a dynamic creative community, and gives them the confidence that comes from mastering their smartphone cameras as true artistic tools.
“A Cinematic Look at Gulf Nights Through Four Artistic Lenses” is part of the campaign, where HONOR collaborated with four leading regional photographers—Hisham Khonji and Ahmed Maher (UAE), Abbas Raad (Iraq), Abdulrahman Saleh (Saudi Arabia), and Abdullah Al Hathran (Kuwait)—to showcase the night culture of modern Gulf cities, encouraging expression through photography.
Complementing this is HONOR’s proprietary Magic Color technology, which ensures best-in-class tonal accuracy and cinematic color reproduction, producing lifelike gradients and balanced highlights that surpass competing flagships at high zoom. The HONOR Magic8 Pro further elevates night imaging through its industry-leading AIMAGE Stabilization Engine, achieving CIPA 5.5 level stabilization for crisp, shake-free handheld shots. Its 200MP AI Ultra Night Telephoto Camera features up to 100x AI Super Zoom, delivering breakthrough telephoto clarity with natural lighting and rich texture even at long distances.
