This 10-day event brings together car enthusiasts, families, collectors, major industry companies, and global brands for an exceptional experience that celebrates car culture, creative design, high craftsmanship, and community spirit.
Following the resounding success of the inaugural Dubai Shopping Festival's Auto Season, the 2026 edition will feature a significant expansion of its program. It will include parade routes stretching across the emirate, carefully curated exhibitions, community gatherings, and key events designed to unite car enthusiasts of all ages and interests.
Collectors Hub
The Collectors Hub will take place over three action-packed days at City Walk from January 2-4, showcasing rare and historic cars, as well as models with unique designs. The event will also feature supercars in limited editions, a mix of classic cars, custom-designed cars making their public debut, and special collections rarely seen in the region.
The Collectors Hub at City Walk also provides spaces for networking and relationship-building among collectors, opportunities for capturing memorable photos, and informal meetings, making it a key highlight for car enthusiasts throughout the season.
Parades Across the Emirate
Auto Season, part of the Dubai Shopping Festival, kicks off with a series of spectacular public parades featuring thousands of cars on prominent roads and in front of Dubai's famous landmarks.
- Yalla Dubai Parade on January 2: Launches with a massive community convoy from the Sultanate of Oman towards Dubai, concluding at nddubai Square to officially mark the start of Auto Season.
- Porsche Parade on January 3: Presents one of the most anticipated shows in the UAE, featuring unique models from different eras of the brand's renowned history. The parade starts at Bluewaters and ends at nddubai Square, with the participation of car owners and Porsche enthusiasts.
- Luxury Cars Parade on January 4: An exciting experience featuring supercars and high-performance vehicles, starting from the Coca-Cola Arena area and ending at nddubai Square.
These parades reflect the diversity of Dubai's car community, from classic car lovers to supercar fans, cementing the emirate's status as a leading global destination for car culture.
Auto Season Special Offers
Participating brands and car dealers will offer exclusive deals throughout the Dubai Shopping Festival period, including exclusive discounts, promotional offers on specific models, and value-added deals. This allows visitors and residents to explore the latest models and benefit from special offers at showrooms across the emirate.
Community Events
From January 5-7, Auto Socials will bring the car community together at nddubai Square in a special family-friendly atmosphere with unique shows and valuable opportunities for networking and meetups among car enthusiasts, as well as for taking memorable photos.
Mirdif Car Show
The Mirdif Car Show, a popular event for families and car lovers, returns to City Centre Mirdif on January 10 with interactive displays, new models, and modern experiences designed to meet visitors' aspirations.
Middle East Cars and Bikes Festival
The regional Middle East Cars and Bikes Festival will be held at Dubai Studio City, featuring a selection of supercars, modified bikes, drift zones, performance shows, brand activations, and major entertainment shows, offering one of the most vibrant weekend events on the Dubai Shopping Festival calendar.
Spanning two days, January 10-11, the festival highlights the depth and diversity of Dubai's automotive scene, offering live interactive experiences suitable for both families and car enthusiasts.
Auto Season, part of the Dubai Shopping Festival, presents 10 days packed with programs and exciting events that reflect Dubai's passion for car culture, design, and innovation. Events will be held at the emirate's premier destinations, including Bluewaters, City Walk, nddubai Square, City Centre Mirdif, and Dubai Studio City.
Cars and Public in One Space
Auto Season continues its remarkable growth, offering a platform that brings together leading manufacturers, collectors, clubs, modifiers, and the public from within the UAE and abroad in one space.
The 2026 edition includes car parades across the emirate, exhibitions of rare cars for collectors, special events for retailers and dealers, and dedicated zones for display shows and drifts inspired by motorsports. It's a meeting point for manufacturers, collectors, and custom-designed cars making their debut.
Returning for its second edition as part of the 31st Dubai Shopping Festival, Auto Season will run from January 2-11, 2026, transforming Dubai into a vibrant destination filled with major parades and shows, exhibitions of rare cars, motorsports-inspired experiences, and massive gatherings and events held in various parts of the emirate.
