Key influencers and content creators participating in the fourth edition of the Billion Followers Summit, which kicked off today in Dubai, confirmed that the content industry has become a key partner in supporting the education system and spreading knowledge by simplifying sciences, sparking curiosity, and fostering a learning culture among new generations.Saif Al Dhahabi, an Emirati content creator, stated that the Billion Followers Summit is a pivotal platform bringing together content creators from around the world, noting that he has witnessed significant growth in participation and diversity of fields since its first edition. He affirmed that the UAE has become a global launchpad for the digital content industry thanks to its leadership's support for talent and creativity, pointing out that content creators serve as ambassadors for their countries, which obligates them to provide meaningful content that reflects positive values. He added that digital content has become one of the fastest and easiest means of knowledge transfer, especially for new generations that better absorb information when presented in a simplified and engaging manner. He also emphasized that the real impact of content is not measured solely by numbers, but by its direct effect on people's awareness and interaction with the material presented.Abdullah Annan, a science content creator and founder of the 'Science Street' platform, confirmed that his mission is to present sciences in an entertaining and accessible way to the public. He noted that his content, based on scientific books and references, has achieved widespread reach, surpassing billions of views, and has contributed to disseminating knowledge to broad segments of society, in addition to his collaboration with several Arab governments in producing meaningful educational content. He explained that the content industry does not replace academic education but serves as a 'gateway' to ignite scientific curiosity among students and motivate them to delve deeper into knowledge, stressing that the goal is to strike a balance between entertaining and useful content that instills a love for sciences and leads in the future to building generations capable of contributing to scientific progress.Mishael Al-Shammari, the first Saudi-American engineer in aircraft, space vehicles, and missiles, and a content creator in the space field, stated that her participation in the summit is part of her quest to spread a culture of science and space and plant a love for knowledge among youth. She noted that specialized content creators do not offer an alternative to academic studies but focus on education and building interest, opening new horizons for students to choose their future career paths. She confirmed that the impact of this type of content is seen in the medium and long term when followers decide to pursue scientific majors influenced by what they have seen.Ahmed Ali, a content creator specializing in architecture, clarified that his digital platforms aim to simplify architectural concepts for the general public and connect people with the cities and spaces they live in through easy and engaging content. He said that social media serves as a link between specialists and the general public, helping to simplify scientific and artistic concepts and stimulate interest in them. He affirmed that their role is complementary to education, not a replacement, as they help raise public awareness about architecture and encourage some to study it academically.
