The 'Billion Followers Summit' has announced the names of 20 global content creators who will lead the global community movement under the '1billion acts of Kindness' campaign. The campaign was launched by the summit in collaboration with global content creator James Stephen Donaldson, known as 'MrBeast', the owner of the most-subscribed YouTube channel, with the support of the 'Mohammed bin Rashid Al Maktum Global Initiatives' foundation and the Varkey Foundation. The announcement was made in the presence of Mohammed Abdullah Al Gergawi, Minister of Cabinet Affairs and Secretary-General of the Mohammed bin Rashid Al Maktum Global Initiatives Foundation, Sunny Varkey, founder of the Varkey Foundation, and global content creator James Stephen Donaldson. This announcement is part of the fourth 'Billion Followers Summit 2026', the world's largest summit on the content creation economy, hosted by the United Arab Emirates from January 9 to 11 in Dubai (Emirates Towers, Dubai International Financial Centre, Museum of the Future) under the theme 'Purposeful Content'. It will see the participation of over 15,000 content creators and influencers, as well as more than 500 speakers and 150 global CEOs and experts. The list of global content creators who will work with 'MrBeast' and his team on an impactful community initiative includes: Rebecca Lynn Zamour, Isabella Grace and Dallin Kenneth Lambert, Adam Waheed, Samuel Widnehoefer, Zhongni Zhou, Katrina Isabel Bono, Orkonkan Iştmak, Ricardo Marcelo Lemon Canto, Nor Stars, Khaled Al Amiri, Godfrey Muamwuri and Afonia, Ella Lauren Polatau, Berthold Kobyena Acon, Mohammed Osama Daeri, Waleed Al Masrati, Raghad Zamel, The World Sex, Andy Studio, Majd Al-Zaqout, and Bria and Sid.
The '1billion acts of Kindness' campaign, considered the world's largest community movement, has already resulted in over 170,000 community and humanitarian acts that garnered over 100 million views in three weeks. Mohammed Abdullah Al Gergawi said on the occasion: 'Launching this global community movement from the Billion Followers Summit, hosted by the UAE, embodies the UAE's message of transforming digital influence into a tangible force for positive change in communities. We view content creators as an important engine for humanitarian work and a role model that inspires millions to contribute to building and empowering communities. The results of this campaign, which has yielded 170,000 community and humanitarian acts, prove that we are capable of redefining the roles of technology and media to serve humanity.' He added: 'By launching this global community movement, the Billion Followers Summit affirms its noble message and its ability to unite content creators and influencers from around the world around this message, providing creators with a platform to exercise their influence responsibly.' He said: 'Our support for this global movement from the Mohammed bin Rashid Al Maktum Global Initiatives Foundation stems from our humanitarian role in cementing the inspiring impact of community work and its role in advancing communities, especially through content creation, which has proven to have the most powerful influence on future trends. The messages of content creators through this campaign transcend screens to sow the seeds of goodness everywhere and offer an inspiring model for every human being to leave their mark in giving.'
Sunny Varkey said: 'We are proud to be part of this global movement, which, by supporting it, we aim to emphasize our message that education is the most powerful tool to change the world for the better. Bringing together these creative energies of content creators towards a single goal to address the most pressing social challenges inspires us all with the ability to unite efforts to make a difference in the lives of communities. This movement, as part of the Billion Followers Summit, lays the foundation for a new era of impactful digital humanitarian work.' 'MrBeast' confirmed that what is happening today at the Billion Followers Summit renews our faith in our ability to change people's lives and their reality for the better. He said: 'Today, I have chosen with my team 10 of the most powerful content creators in the world to prove to everyone that as content creators, we possess a supernatural power when we unite. Through what we are going to do, we want to inspire an entire generation to move and do amazing things that will reflect a major and clear change in the lives of communities. Today we have the readiness and immense enthusiasm because what we are going to do with these ten creators will write new rules and will make the world realize that purposeful content is the most powerful weapon we have to create the future.'
The '1billion acts of Kindness' campaign, which is the world's largest community movement, was launched on November 7 of last year by MrBeast, who has over 873 million followers on social media and whose videos get over 62 billion views annually, by launching a challenge to all content creators around the world to launch a billion community and impactful acts in communities in all countries, with the aim of turning individual actions into a global humanitarian movement. The participation involves content creators sending in videos they produce related to community work and creating a positive impact, starting from volunteering locally to supporting global causes. The entries were received until December 1 of last year. The campaign received over 170,000 community and humanitarian acts that garnered over 100 million views in three weeks. After evaluating the works by the Billion Followers Summit, the Mohammed bin Rashid Al Maktum Global Initiatives Foundation, the Varkey Foundation, and the 'Best Industries' company team, the 10 global content creators who will lead the global community movement with MrBeast were chosen. The selection was based on originality, the power of storytelling, creativity, and positive impact. The charitable and humanitarian works received by the campaign included: volunteering to help the needy, the elderly, people of determination, and the homeless; organizing community services; raising awareness about social issues and associations working in this field; organizing donation campaigns and planting trees; as well as facilitating others' access to skills and knowledge through workshops and other humanitarian issues.
