During the holy month of Ramadan, we strive to provide content that resonates with people's lives, reflects the pulse of the community, and affirms the role of national media as a platform for positive dialogue and the enhancement of Emirati cultural identity». In turn, the Executive Director of Dubai Charity Association, Ahmed Al-Suwaidi, confirmed that the Association's sponsorship of the 'Qiyam' program stems from its belief in the importance of the media's role as an active partner in promoting human values and social cohesion, especially during the month of Ramadan, which represents an opportunity to foster the spirit of generosity and mutual aid among community members. He said: «The 'Qiyam' program is an influential media platform that contributes to highlighting inspiring human models and shedding light on initiatives that reflect the essence of the local community based on solidarity and shared responsibility». Dubai Media Corporation presents quality programs that carry awareness messages, highlighting the community values in the UAE, through its television channels and digital platforms during the 2026 Ramadan season, which reflects its keenness to instill the authentic values of the Emirati community, enhance national identity, support family and social cohesion, as well as spread cultural and human awareness in a contemporary style that meets the aspirations of the audience. The 'Qiyam' program, presented under the patronage of Dubai Charity Association, is one of the most prominent social Ramadan programs broadcast on 'Sama Dubai' channel during the blessed month, as it focuses in its episodes, presented by media personality Dalia Ali, on consolidating human values and positive behaviors, and highlighting personal experiences that have had a clear impact on the local community, which has contributed to cementing its status and gaining wide public appreciation thanks to its purposeful message and a style that reflects commitment, humility, and the importance of social cohesion. The program presents content in its episodes that sheds light on people's stories and experiences that have had a clear impact on their lives and surroundings, and also introduces constructive initiatives and their social value, with the participation of prominent figures who recount touching and inspiring stories. 'The Year of the Family' The Head of Television and Radio Channels at Dubai Media Corporation, Sarah Al Jarman, stated that the 'Qiyam' program comes within the framework of the Corporation's strategy and its orientations supporting 'The Year of the Family', which reflects the importance of the media and its role in enhancing the sense of belonging among community members. She added: «The Ramadan season is a key milestone for Dubai Media Corporation, where it seeks through it to enhance the presence of meaningful content that combines the social message and the contemporary media approach, as 'Sama Dubai' channel is keen to present quality programs that reflect the authentic Emirati values and align with the community's priorities and aspirations». Sarah Al Jarman continued: «The fifth season of the 'Qiyam' program represents an open space for positive dialogue and responsible community participation, making it an extension of the channel's vision in highlighting the positive role of the media as a partner in building awareness and enhancing family ties, by shedding light on real stories and inspiring human experiences that contribute to cementing the concepts of belonging and social responsibility». Our participation in supporting the program comes in line with the message of Dubai Charity Association, which aims to spread the culture of goodness and humanitarian work, and to enhance community awareness of the importance of the family as the main pillar in building a cohesive and sustainable community». The 'Qiyam' program extends over 15 episodes, each lasting about a quarter of an hour, and is broadcast before the Maghrib call to prayer. A model for generations The 'Qiyam' program hosts in its episodes a group of influential personalities to get to know them within their family atmosphere, and to showcase the impact of their families on their upbringing, motivation, and encouragement to make constructive decisions that have made them prominent figures who represent a role model for generations, and at the same time, the program sheds light on the role of government entities in supporting the family and the services they provide.. 15 episodes, over which the Ramadan program extends.
