A 'Big Clearance Sale' festival, organized by 'CBC', was held in Dubai. The event took place at the famous 'Coca-Cola Arena', a venue typically used for concerts, but was transformed into a massive shopping center for this occasion. This was the first festival of its kind to be held at this location, and it received a good response from both organizers and attendees. Organizers stated that such events represent a great opportunity for brands and projects to meet a larger customer base. Visitors were able to purchase goods at discounted prices. The festival featured various product categories: shoes, clothing, perfumes, leather bags, cosmetics, and even games. Many brands offered discounts ranging from 30% to 70%, with some pavilions offering up to 90% off. Visitors noted that the festival provided a chance to take a break from the world and its troubles, to immerse themselves in an experience far from current events. They greatly appreciated the opportunity to buy their favorite brands at affordable prices. The most popular pavilons were those selling perfumes, offering both international and local Arabic scents, and pavilions with Arabic clothing, distinguished by its hand embroidery. The transformation of the concert hall into a shopping space was seen by many as a positive message about adapting to new circumstances and ensuring continuity.
