The Artelozza company has announced the launch of a new digital project called "Pearl Feelings". The aim of the project is to enhance accessibility and appeal of the rich cultural heritage of the region for a global audience. They strive to create content that not only preserves history but also brings it to life in a way that harmoniously blends with different cultures.
In partnership with the Tada museum of arts and culture, Artelozza plans to utilize technology to create a more engaging and interactive cultural narrative. Tada, with an area of 1800 square meters, is one of the leading players in the cultural scene of Dubai, offering innovative digital artistic projects.
"Through the integration of our experience with deep roots in history, we can transport the audience into a world where the past meets the present... Our collaboration with Artelozza demonstrates our commitment to making cultural narratives accessible and meaningful for everyone who experiences it," noted Tada representatives.
The "Pearl Feelings" project will be open to the public during the upcoming celebration of the United Day in the UAE, specifically on December 2 and 3. Visitors will be able to become part of a unique cultural journey through 360-degree technology, which allows the masterpieces of art to come alive through images and sound.
Remarkable instruments of orchestral music with Arabic melodies, "Pearl Feelings" create a universal narrative, allowing the audience to delve into the depths and richness of Arabic heritage in an innovative and new format.
Anna Magritskaya, the operational director of the Tada Digital Art Center, emphasized: "We believe that art and technology can break boundaries, uniting people through shared stories and emotions... 'Pearl Feelings' is not just a digital representation; it is an immersive journey into the heart of Arabic heritage".
"Pearl Feelings" represents a shared attempt to connect human feelings through the history of a newborn, striving with its husband, embarking on a perilous journey in search of pearls. This narrative, addressing profound human emotions, seeks to reach a global audience, using emotion as a universal language of interaction.
The story of Farah al-Brahim, a visionary from Saudi Arabia with 15 years of experience in digital content, as well as other Artelozza projects, is part of a broader strategy to showcase the rich cultural heritage of the region to the world through narratives, music, and innovative technologies.
"We chose feelings as the foundation for this project because they serve as a universal language that transcends cultural and temporal barriers... Especially love, accessible to all, regardless of their cultural background," the Artelozza mission concluded.
