Global Edge, a leading company facilitating business expansion to the GCC and MENA region, has launched three innovative international healthcare brands – SRW®, eimele™, and Theronomic™ at the Arab Health 2025. By introducing these brands, the company aims to contribute to the growing healthcare sector in the Middle East.
Consumer interest in health, fitness, nutrition, appearance, sleep, and mindfulness is on the rise in the Middle East. The launch of the three new brands is designed to empower individuals to make informed decisions for a healthier future. This move aligns with the UAE's vision to advance healthcare under the 'Forward Society' pillar of the 'We the UAE 2031 Vision,' promoting integrated and accessible healthcare systems.
The research indicates a growing demand for wellness products and services in the region, particularly those focusing on physical and mental health. This increasing demand resonates with the offerings of the three brands introduced by Global Edge at Arab Health 2025.
Karim Hwalla, Director at Global Edge, expressed excitement about bringing these innovative healthcare brands to the Middle East market, stating the company is proud to support the UAE's vision of establishing a world-class healthcare system. The products aim to empower customers and provide access to high-quality products that promote healthy lifestyles.
SRW® offers anti-aging products supported by scientific research, eimele™ provides plant-based solutions to address nutritional gaps, and Theronomic™ offers tribiotic supplements for gut health. These products are designed to support optimal health, ensure healthier lifestyles, and provide essential nutrients to consumers.
Global Edge sees the UAE as an ideal platform for global brands to expand their reach due to its strategic location and supportive business environment. By combining prebiotic, probiotic, and postbiotic ingredients, Theronomic™ TRIBIOTIC® Gut Shield supports a balanced microbiome for targeted health benefits.
The company emphasizes thorough research, a solid strategy, and reliable partnerships as the key to successful market entry. The products introduced harness the power of natural ingredients to protect, repair, and rejuvenate cells, promoting longevity and vitality. With eimele™ focusing on plant-based solutions, the brands strive to address the nutritional gaps experienced by billions worldwide, ensuring a healthier lifestyle for consumers.
