Flora, the leading online destination for flower and gift delivery in the Middle East and the UK, has announced the launch of its annual 'Pink October' campaign in the United Arab Emirates in collaboration with the Jalila Foundation, reaffirming its ongoing commitment to raising breast cancer awareness and empowering the community. As part of this initiative, Flora will donate 10% of the sales from its exclusive 'Pink October' collection to the Jalila Foundation to support its efforts in research, awareness, and patient care. In addition to donations, Flora's team in the UAE organized a series of targeted community field activities aimed at spreading hope and enhancing awareness throughout the month. The campaign kicked off with the 'Pink Ribbon Finale' event, where over 100 community members participated in a workshop to create pink ribbons, a symbol of support and solidarity with breast cancer survivors. The tables were adorned with floral arrangements designed by Flora's team, adding a touch of joy and optimism to the occasion. Flora also hosted a flower arranging workshop in partnership with the Hope Council community, where 30 breast cancer survivors and thrivers designed awareness-inspired floral crowns, creating an experience that blends creativity, emotional support, and a celebration of life. Furthermore, Flora conducted internal educational sessions for its employees, led by medical specialists, focusing on the importance of early screening and self-awareness, reinforcing the company's belief that awareness begins from within. Through this year's 'Pink October' campaign, Flora continues to play its part in turning conscious thought into a positive impact and standing alongside survivors, thrivers, and leading institutions in the fight against breast cancer. Flora is an e-commerce store founded in 2017 specializing in ordering flowers and gifts online. The company sources its flowers from the best farms worldwide and ships them to its workshops in all the countries it operates in, where they are designed by professional designers and florists. The company partners with a number of international and local designers and brands to offer a wide range of products such as chocolates, confectioneries, perfumes, and more, which are delivered on the same day via the company's own delivery service to ensure the best customer experience.
