Sheikh Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the UAE's National Media Authority (NMA), called on Emiratis to act as digital ambassadors and highlight the nation's values and achievements during the second day of the 1 Billion Followers Summit 2026 in Dubai.
Abdulla Al Hamed stressed that the vision of UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan provides guidance for citizens in the digital space. "Every Emirati acts as an extraordinary ambassador for the country's values and principles," he said, emphasizing that safeguarding the UAE's reputation is a shared responsibility.
The NMA chairman highlighted the importance of promoting the UAE as a nation of peace, innovation, and development. He noted that Emiratis draw inspiration from the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum and the legacy of the late UAE founder Sheikh Zayed bin Sultan Al Nahyan, marked by humility and generosity.
"Our media narrative is guided by pride, achievement, and a balanced perspective. We prioritise reason and action over emotional reactions," Abdulla Al Hamed said, noting that UAE media avoids chasing political trends and instead practices "strategic silence", acting thoughtfully to ensure impact is long-lasting.
He called social media "arenas for civilized, constructive dialogue," allowing the world to see the UAE's authentic values and traditions.
Organized by the UAE Government Media Office under the theme "Content for Good," the summit connects influencers worldwide and explores how media can drive positive societal and economic change.
"A solid, aware community transforms threats into opportunities for greater cohesion," he concluded.
