The second annual sports and fitness exhibition in Dubai brought together over 40 thousand spectators.
In Dubai, the second edition of the complex of high-profile sporting events took place: Dubai Actif, Dubai Muscle Show (bodybuilding exhibition) and Dubai Actif Industry (fitness and wellness exhibition). The event, organized by the Italian Exhibition Group, was supported by the Dubai Sports Council and took place at Dubai Expo City, covering an area of 20,000 square meters. The exhibition brought together over 40 thousand visitors from different countries, and 400 companies participated — world-renowned brands specializing in sports nutrition, dietary supplements, sports nutrition, fitness and wellness equipment. The exhibition featured 35 thousand square meters of exhibition space, where innovations in fitness and nutrition were presented.
**Support from government and private sector** The event was attended by Sheikh Mansour bin Zayed Al Nahyan, the head of the National Olympic Committee, and the Dubai Sports Council, with the support of the President of the Dubai Sports Council, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Vice President of Dubai World Trade Center, and also the organizers, including the French company Saint from Italian Exhibition Group.
Sheikh Mansour met with the exhibitors, communicating with companies that presented revolutionary new products in sports, nutrition and training. He expressed his appreciation for the Dubai Sports Council's support for the best international partners in partnership with the private sector. This cooperation, in his words, allows for developing the sports industry locally and creating new markets.
**Participation of bodybuilding stars and celebrities** This year, the exhibition featured prominent bodybuilding stars, including the multi-time Mr. Olympia champion, two-time Mr. Olympia winner, Big Ramy, Kai Greene, Phil Heath, and others. The stars shared their experiences in motivation and professional preparation, emphasizing the importance of proper training and diet.
The event also featured special awards for bodybuilding celebrities: over 2 thousand athletes competed for 17 professional cards from the International Federation of Bodybuilding.
**Fitness-industry growth and prospects** The main forum Dubai Actif Industry discussed the current state of the fitness market and fitness trends in the UAE. The data presented by experts and consultants, including leading investors in sports centers.
**Dubai Actif program and forums** The Dubai Actif exhibition included practical training, training and lectures from such luminaries as Kai Etienne (world-renowned fitness trainer), James Smith and others. The event also featured thematic sessions on crossfit, yoga and pilates, as well as expert discussions in the field of health and wellness education.
**Exhibition highlights** - 40 thousand visitors from different countries. - 400 exhibiting companies, including global brands. - The first official report on the state of the fitness market in the UAE. - Participation of 10 bodybuilding stars. - Networking opportunities for professionals.
The exhibition was an important event for the development of sports and fitness, and also showed the potential of the sports industry in this sphere.
