Stores and brands have increased their efforts to incorporate the concept of hybrid shopping or multi-channel purchasing experience. They aim to provide consumers with a unique combination of online and offline shopping.
This new approach is becoming increasingly popular in the context of the gradual recovery of the economy after the pandemic. Retailers are actively developing ways to engage with customers, offering them the opportunity to purchase products both in a physical store and through online platforms.
"We create a unique experience for our clients, combining the advantages of traditional shopping with the convenience of online shopping. We want consumers to be able to choose and purchase products at any time that suits them," says a representative of one of the large retailers.
Interest in the concept of hybrid shopping is growing not only among consumers but also among companies. Many of them are implementing new technologies, analyzing purchase data to offer clients the most suitable products and services.
In turn, customers evaluate the convenience and flexibility of the new approach to shopping. They rely on modern technologies and personalized service that help them make purchases faster and more conveniently.
Experts believe that in the future, more companies will switch to a hybrid sales model to meet the needs of modern consumers, who value both personal service and the ability to shop online.
