Recent data released on Friday showed that Apple’s revenue... According to the report, Apple's revenue for the last quarter dropped by 30% compared to the previous period. This is related to the decline in demand for the iPhone due to worsening macroeconomic conditions and limitations in supply due to component shortages. Company representatives stated that despite the drop in revenue, profit increased during this period due to reduced marketing and advertising expenses. This helped Apple achieve profit forecasts, regardless of the challenging market conditions. "We are pleased to see that our efforts to reduce spending did not lead to a decrease in the quality of products and services that we provide to our customers," noted the company representative. The company also announced plans to expand its product lineup and increase investments in research and development. These steps aim to strengthen Apple's market position and enhance competitiveness in the face of global economic instability.
